Martha Guzman is a fractional communications and strategic marketing leader based in Southern California with 20 years of experience working with arts, culture, and mission-driven organizations.

 

Martha partners with cultural institutions as a senior strategist, helping leadership teams clarify their narrative, strengthen audience engagement, and align communications with broader organizational goals. Her work sits at the intersection of storytelling, audience development, and institutional strategy, with a focus on building clarity and momentum in evolving environments.

 

She has held leadership roles at The Broad, The Music Center’s Gloria Molina Grand Park, and the Museum of Latin American Art, where she led integrated marketing and communications for exhibitions, performances, and large-scale public programs.

 

Currently, she serves on the PBS SoCal Community Advisory Board and is a board member and Chair of Marketing and Communications for Friends of the Long Beach Public Library. Previously, she advised a statewide initiative with The James Irvine Foundation focused on expanding Latino audience engagement in the arts.

 

Martha holds a BA in Journalism, an MA in English Literature, and a certificate in Nonprofit Management. She is bilingual in English and Spanish and speaks conversational French.