Services.
Martha Guzman Communications brings deep experience and insight to help mission-driven organizations amplify their voice, sharpen their strategy, and connect with the communities they care about most.
We understand that every arts and nonprofit organization is different and that your mission, team, and audiences are unique. That’s why we take the time to learn who you are and how you work before designing marketing and communications solutions tailored to your goals.
Together, we’ll build strategic, creative, and effective solutions so your message resonates and your impact grows.
What We Offer
Strategic Planning & Campaign Development
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Integrated marketing & communications strategy
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Launches, milestone campaigns, and seasonal planning
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Audience targeting and segmentation
Digital & Content Strategy
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Digital marketing audits and planning
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Email and social media content strategy
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Copywriting for web and newsletters
Creative Direction & Messaging
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Brand voice and key messaging development
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Art direction and creative oversight
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Collaboration with designers, photographers, and vendors
Partnerships & Visibility
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Media and public relations
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Community partnerships and sponsorship strategy
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Paid media planning and buying (general and multicultural markets)
Planning & Infrastructure
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Budget creation and media allocations
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Communications team support and workflows
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Internal alignment with fundraising and program teams