Services.
Martha Guzman Communications helps arts and mission-driven organizations clarify their voice, strengthen their strategy, and deepen connections with the communities they care most about.
Every organization has its own mission, personality, and audience. We take time to understand who you are and what you’re working toward, ensuring that every recommendation is intentional, aligned, and built for real impact.
The result is strategic, creative, and high-quality communications and marketing solutions that reflect your vision, resonate with your audiences, and expand your impact.
What We Offer
Strategic Communications & Narrative Development
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Brand messaging and narrative frameworks
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Communications strategy for programs, exhibitions, and/or initiatives
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Voice, tone, and organizational identity development
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Campaign creation
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Audience insights + strategic segmentation
Editorial Direction & Storytelling
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Integrated content strategy and narrative themes
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Clarity-focused storytelling for campaigns, websites, and publications
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Copy refinement
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Editorial calendars and campaign planning
Audience Engagement Strategy
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Vision-driven audience development plans
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Community engagement frameworks
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Partnerships and cultural relevance strategy
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Audience segmentation and insights
Creative Direction
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Narrative-driven creative direction
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Oversight and alignment for visual/creative teams
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Collaboration with designers, photographers, and others
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Ensuring all creative work reflects your brand story and aesthetic
Communications Audits & Advisory
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Audit of messaging, platforms, and audience engagement
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Insights and actionable recommendations
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Strategic advisory sessions (project-based or monthly retainer)